ALPHALUCE & Heilan Home Create a new era of commercial lighting

November 24,2022



Heilan Home (HLA) is a clothing brand under the Heilan group, headquartered in Jiangyin City, Jiangsu Province, China. It mainly adopts a chain retail model to sell men's clothing, accessories and related products. The market value of the Heilan group has exceeded US$10 billion); as of June 30, 2022, the number of stores under the Heilan Home brand has reached 7,718.




ALPHALUCE provides Heilan Home with a perfect commercial lighting solution, combined with Heilan Home project positioning and Heilan Home's retail store design scheme, creates a natural, leisurely, relaxed and pleasant shopping environment through lighting layout, and provides consumers with high-quality shopping experience. April 28, 2022Heilan Home The 2021 financial report was released, and the data shows that the total operating income in 2021 will increase by 12.41% year-on-year, and the net profit will increase by 39.60% year-on-year. It can be seen that high-quality commercial lighting plays a vital role in brand marketing.




The offline retail store of Heilan Home adopts the track lighting of ALPHALUCE lighting, Track lighting could be easily adapted to the changing usage and a set-up of a space, and forms the basis for variable and flexible lighting design.




ALPHALUCE will witness the historical journey of HLA brand globalization. ALPHALUCE has always adhered to the concept of human-oriented lighting and healthy lighting. With the most advanced lighting technology, it has created many excellent indoor lighting cases and has become the lighting brand of choice for many high-end projects.