ALPHALUCE Jingdezhen ceramics, lighting, art exploration tour

   From October 28th to 30th, "Artistic Salon Series-2021 Jingdezhen Ceramics, Lights and Art Exploration Tour" was held in Jingdezhen, Jiangxi. This event was organized by Jingdezhen City Porcelain Bureau, Guangzhou Guangya Frankfurt Exhibition Co., Ltd., Guangzhou Aladdin Sponsored by IOT Network Technology Co., Ltd. and co-organized by Guangdong Alpha Lighting Co., Ltd.

   This conference invited Mr. He Dongxu, President of ALPHALUCE Asia Pacific, as well as many art experts, industry leaders, and business elites in lighting design, cross-border art, multicultural tourism engineering and other industries to gather in Jingdezhen to open the game exchange park activity.

• Keynote speech on crossover and integration of art

    At the beginning of the meeting, Gao Xiaoyun, a member of the Party Leadership Group of Jingdezhen Municipal Government, Deputy Secretary of the Party Working Committee of Changnan New District, and Director of the Management Committee, Gao Xiaoyun, Deputy Secretary-General of Jingdezhen Municipal Government, and Fang Xiayun, Director of the Porcelain Bureau, delivered speeches as representatives of the municipal government leaders. In their speeches, they described that Jingdezhen Ceramics has always adhered to the development concept of "openness and tolerance, cooperation and win-win", and pointed out the importance of ceramic culture to cultural tourism night tours and the inevitability of the development of Jingdezhen ceramic culture in the new era.

   Subsequently, Mr. He Dongxu, President of ALPHALUCE Asia Pacific Region, gave a keynote speech on "The Application of Light and Shadow Art in Commercial Space", introduced the global high-end commercial lighting brand ALPHALUCE to the guests present, and shared many practical cases of ALPHALUCE entering the Chinese market in 2018. Through the application scene, I showed everyone the application of light and shadow art in the minimalist modern space.

    ALPHALUCE was born in Florence, Italy, and provides one-stop integrated lighting solutions for high-end projects such as star hotels, high-end residences, museums, commercial offices and commercial complexes in more than 100 countries and regions around the world.

    Regarding "What is a good commercial space light environment? What are the characteristics of commercial space light environment design?", Mr. He believes that there are four key points, one is the visual beauty of unique art, the other is light environment experience, and the third is color And soft decoration, the fourth is light and health, focusing on the popular trend of minimalist style and no main lamp design, explaining the project from many aspects of real case scenarios. Let the guests present deeply feel the beauty of the integration of light and commercial space.

• Visit ceramic companies

   In the afternoon, guests from all over the world walked into the Baocilin Ceramics Exhibition Hall to experience the beauty of overglaze ceramic art production. Listen to the on-site teaching and explanation of the hand-painted masters of Baocilin ceramics, and feel the beauty of the art of making overglaze ceramics. In the work area, guests experienced the creation of ceramic pictures, personally experienced the charm of Chinese ceramic production, and experienced the dazzling ceramic culture essence of the Chinese nation. Everyone praised the craftsmanship of modern porcelain in Jingdezhen and exchanged professional opinions with each other.

   The collision between ceramics, lighting and art, on the one hand, explores traditional Chinese art and culture through ceramics, and on the other hand integrates industry forces to promote cross-border exchanges between the ceramics and lighting industries. At the same time, they can also have in-depth exchanges with Jingdezhen local government departments, and put forward suggestions for the integrated development of Jingdezhen night tour culture and tourism.

   As an innovator, creator and leader of high-end commercial lighting, ALPHALUCE will also uphold the spirit of the conference, practice the mission of "purifying the lighting environment and building a beautiful space", assign value to space and empower design. Create beautiful together in the name of light.